Excellent Brand Book

More than business software. A partner.

We do not simply offer software. We provide a connected business software ecosystem that supports your entire company – from accounting and payroll to sales, inventory, reporting, CRM and integrations.

What do we mean by a business software ecosystem?

For us, it means that:

• data moves automatically between systems, reducing manual work and unnecessary files;
• accounting, payroll, sales, inventory, reporting and CRM work together;
• companies in different industries can use the same core software while benefiting from solutions tailored to their specific needs;
• your team no longer needs to switch constantly between spreadsheets, emails and multiple disconnected platforms.

Our products

As part of the brand renewal, we have simplified and aligned our product names. The goal is straightforward: to make the role of each product immediately clear.

• Excellent Books (formerly Standard Books) is cloud-based business software for managing everyday financial and business operations, including accounting, payroll, sales, inventory, reporting, e-invoicing and more.
• Excellent Portal brings the key features and data from Excellent Books to your browser and mobile device. It is designed for managers, accountants and sales teams: everyone works with the same database while seeing only the information relevant to their role.
• Excellent Standard ERP is a flexible solution for larger companies with more complex processes, integrations and custom requirements.

Why did we renew our brand?

Over the years, our software ecosystem has grown to include the Portal, integrations, industry-specific solutions, automation and many other capabilities.

Our renewed brand identity is built around three principles:

• Clarity – making it easier to understand what Excellent offers and who benefits from it.
• Simplicity – bringing our products together under one Excellent brand, all with the same purpose: making your working day easier.
• Confidence – providing secure, well-designed software and reliable support when transitioning to a new solution.

From the very first interaction, we want you to see that Excellent is more than a software provider. We are your business software partner.

Whether you are an accountant, a business owner or a team leader, our goal remains the same: to simplify your processes, help your business work more efficiently and give you more time for what matters.

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Excellent Brand Book Materials 

If you would like to add our logo to your company’s website, please use these logo versions. Whenever you use the logo, always link it to the Excellent website.
Download here.

Excellent Product Logos

Use the product logos when referring to a specific Excellent product on your website. Whenever you use the logo, always link it to the Excellent website.
Download here.

Excellent Visual Identity

Visual identity guidelines – download here.

Excellent-style background images – download here.